A Journey Through Coffee Roast Levels and Flavour Profiles

9 February 2024

Coffee Bean Roast Levels


Coffee, in its green bean form, is a blank canvas for flavour. It's the roasting process that brings out the complexities and nuances we love in our daily brew, let’s get into it!


  1. Light Roast - Unveiling the Origins

Roasted just until the beans pop (known as the "first crack"). These beans have a light brown colour, a dry surface, and a sharp acidity.

Flavour Profile:

  • Light roast coffee preserves the unique characteristics of the coffee's origin.
  • You can expect a bright, vibrant acidity with floral and fruity notes.
  • The body is light and tea-like, allowing the full spectrum of flavours to shine.


  1. Medium Roast - Finding the Balance

Roasted beyond the first crack, where the beans develop a more pronounced flavour.

Flavour Profile:

  • Medium roast maintains some of the coffee's origin characteristics while introducing more caramelization.
  • The acidity remains noticeable but less sharp, and the body becomes fuller.
  • You'll discover balanced flavour notes, including sweetness, nuttiness, and a hint of acidity.


  1. Medium-Dark Roast - The Perfect Harmony

Medium-dark roast allows the beans to enter the second crack, just before they reach a dark roast.

Flavour Profile:

  • This roast level brings out bolder flavours while preserving some origin characteristics.
  • The acidity is subdued, and the body becomes even fuller and more rounded.
  • You'll find rich, caramelized sweetness with notes of chocolate and a touch of fruit.


  1. Dark Roast - Bold and Robust

Dark roast, often known as "French Roast" or "Espresso Roast," takes the beans into the second crack and beyond, resulting in very dark, oily beans.

Flavour Profile:

  • Dark roast coffee has a pronounced bitterness and reduced acidity.
  • The body is bold and heavy, with smoky, charred, and earthy flavours.


  1. Very Dark Roast - The Espresso's Heartbeat

Very dark roast, sometimes referred to as "Italian Roast" or "Spanish Roast," takes the beans to the brink of combustion.

Flavour Profile:

  • At this roast level, acidity is virtually non-existent and the body is extremely heavy, bordering on syrupy.
  • Flavors are overwhelmingly smoky, burnt, and intense, with a prolonged finish.


Conclusion - The Perfect Roast for Your Palate

Coffee roasting is a skillful art that transforms green beans into a symphony of flavours and aromas. Whether you prefer the bright and zesty notes of a light roast or the bold and smoky intensity of a dark roast, there's a roast level that's perfect for your palate.


Traditional Vietnamese Coffee MUST TRY

100% pure robusta, Buffalo is a bold, powerful yet smooth, clean coffee that effortlessly complements milk. Giving you that double shot of caffeine without breaking the bank.   Not just about exceptional flavour and a strong caffeine punch; Buffalo is also a nod to tradition and the hardworking water buffalo that have worked alongside Vietnamese farmers in the rice fields for centuries. And just like the strong and powerful Buffalo, this coffee will keep you energised to ensure you stay on top of your daily grind.   Indulge in a cup that's strong, bold, and smooth, delivering a full-mouth experience with a delightful hint of chocolate. Straight from farm to your cup through direct trade, it's the perfect blend that respects tradition and taste.
Best seller

Crowd Pleaser - East Meets West

Our signature robusta and arabica blend – a match made in heaven! Honeymoon is recommended as a great starting point for those looking to introduce themselves to Vietnamese coffee with something a little familiar but also a little different.   This exquisite blend brings together the powerful essence of robusta balanced against the smoothness of arabica. It's a marriage of flavours that will sweep you off your feet and keep you coming back for more.   Experience the best of both worlds with Honeymoon – a blend that captures the essence of Vietnam's diverse coffee culture with a modern twist.

The Classic Flavour You'll Love

Sunshine stands out with its exceptional smoothness and low levels of acidity, like a ray of sunshine in your cup, radiating with light and sweet nuances to elevate your coffee rituals to a whole new level.   Not only delighting your taste buds but also embodying a commitment to empowerment and equality, this coffee is produced by the International Women's Coffee Alliance (IWCA) cooperative in the northwestern region of Son La, Vietnam. This group's mission is to amplify women's participation and representation in the coffee sector, improving the quality of life in coffee-producing communities.   Sunshine stands as a shining example of the unique opportunities and support provided to women in the coffee industry.