Sipping Excellence: The Rise of Specialty Vietnamese Coffee

9 February 2024

Coffee Bean Farmer


Vietnamese coffee has long been celebrated for its bold and robust flavours, typically crafted for traditional brewing methods like the Phin filter. However, in recent years, a quiet revolution has been brewing within Vietnam's coffee industry— the rise of specialty coffee!


The Birth of Specialty Coffee in Vietnam

Specialty coffee is a term used to describe coffee produced with exceptional care, focusing on the unique qualities of the beans and the distinctive terroir of the region where they are grown. This coffee category pays homage to the craftsmanship involved in producing high-quality beans and the art of brewing coffee.

In Vietnam, this coffee movement gained momentum as a generation of coffee growers and roasters began to prioritize quality over quantity. The shift towards specialty coffee can be attributed to several key factors:


  1. Embracing Quality Over Quantity:

Vietnamese coffee producers are increasingly shifting their focus towards producing smaller quantities of high-quality beans. The emphasis is on meticulous farming, harvesting, and processing methods to preserve the unique characteristics of the coffee.


  1. Sustainable Farming Practices:

Many Vietnamese coffee farmers are adopting sustainable and eco-friendly farming practices, such as shade-grown cultivation and organic farming. These practices not only benefit the environment but also enhance the flavour profile of the coffee.


  1. Coffee Varietals and Blends:

Specialty Vietnamese coffee often features a diverse range of coffee varietals and blends. These varietals can introduce new flavour profiles, enticing coffee enthusiasts to explore unique taste experiences.


  1. Artisanal Roasting:

Artisanal coffee roasters have emerged, bringing a wealth of knowledge and expertise to the process. They experiment with different roasting profiles to bring out the best in each coffee bean.


  1. Local and Global Recognition:

Specialty Vietnamese coffee is gaining recognition both within Vietnam and on the global stage. It has become a part of the thriving global specialty coffee community.


The Impact of Specialty Vietnamese Coffee

The rise of specialty coffee in Vietnam has a multifaceted impact on the industry and the community:


  1. Empowering Local Coffee Growers:

Specialty coffee often commands higher prices, benefiting local coffee growers and motivating them to invest in sustainable farming practices.


  1. Enhancing Coffee Quality:

The focus on quality results in coffee beans with unique flavour profiles that are appreciated by coffee connoisseurs.


  1. Strengthening Local Coffee Culture:

Specialty coffee is fostering a deeper appreciation for coffee within the local community, inspiring a coffee culture that goes beyond traditional coffee styles.


  1. Attracting Coffee Tourism:

Vietnam's specialty coffee industry is drawing coffee tourists from around the world, curious to explore the origins of their favourite brews.


  1. Elevating Coffee Culture Globally:

Vietnamese specialty coffee is contributing to the global coffee conversation, bringing its own set of flavours and stories to the global stage.


The Future

As the specialty coffee movement continues to gain momentum, it's an exciting time for Vietnamese coffee. The focus on quality, sustainability, and innovation is not only elevating the local coffee industry but also inviting coffee lovers worldwide to explore the unique flavours of Vietnamese beans.


Traditional Vietnamese Coffee MUST TRY

100% pure robusta, Buffalo is a bold, powerful yet smooth, clean coffee that effortlessly complements milk. Giving you that double shot of caffeine without breaking the bank.   Not just about exceptional flavour and a strong caffeine punch; Buffalo is also a nod to tradition and the hardworking water buffalo that have worked alongside Vietnamese farmers in the rice fields for centuries. And just like the strong and powerful Buffalo, this coffee will keep you energised to ensure you stay on top of your daily grind.   Indulge in a cup that's strong, bold, and smooth, delivering a full-mouth experience with a delightful hint of chocolate. Straight from farm to your cup through direct trade, it's the perfect blend that respects tradition and taste.
Best seller

Crowd Pleaser - East Meets West

Our signature robusta and arabica blend – a match made in heaven! Honeymoon is recommended as a great starting point for those looking to introduce themselves to Vietnamese coffee with something a little familiar but also a little different.   This exquisite blend brings together the powerful essence of robusta balanced against the smoothness of arabica. It's a marriage of flavours that will sweep you off your feet and keep you coming back for more.   Experience the best of both worlds with Honeymoon – a blend that captures the essence of Vietnam's diverse coffee culture with a modern twist.

The Classic Flavour You'll Love

Sunshine stands out with its exceptional smoothness and low levels of acidity, like a ray of sunshine in your cup, radiating with light and sweet nuances to elevate your coffee rituals to a whole new level.   Not only delighting your taste buds but also embodying a commitment to empowerment and equality, this coffee is produced by the International Women's Coffee Alliance (IWCA) cooperative in the northwestern region of Son La, Vietnam. This group's mission is to amplify women's participation and representation in the coffee sector, improving the quality of life in coffee-producing communities.   Sunshine stands as a shining example of the unique opportunities and support provided to women in the coffee industry.